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Its the first element to address in strategic marketing, and everything else is aligned to. Strategic marketing process ebook download free fiction. I will keep on updating the list with time, as i keep. If you continue browsing the site, you agree to the use of cookies on this website. Marketing strategy and management retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to pocket penguins marketing management and strategy. Strategic marketing management implements your companys mission through focused processes to get the most out of your existing marketing plan. Strategic marketing is a way of focusing an organisations energies and resources on a course of action that can lead to increased sales and dominance of a targeted market.
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